Client Testimonial
“Visual Ratings has been a long-time partner to our sales organization. They create clear narratives with Nielsen ratings and Scarborough data that help us and our advertisers make good marketing decisions. Presenting our stories in a clear, digestible way, Visual Ratings’ reports help our team save time and get important information out to our advertisers quickly and easily. The level of detail in the reports supports what we need to suggest solid marketing campaigns to advertisers. This is a competitive advantage for us.”
Val Maki
Senior VP and Market Manager
Bonneville Bay Area
Visual Ratings offers custom radio sales research
Scope of Work and Research Products Offered:
- On-Demand Custom Sales Presentations tailored to your specific needs and branding design.
- Market Overviews that objectively deliver a quick glance into the latest PPM release.
- Track audience data of Play-by-Play sports broadcasts with accurate in-game and pre-game ratings.
- New Business Tools such as our Prospecting tables that summarize your strongest qualitative targets.
- We also offer monthly book presentations that highlight your stations' strengths.
- And much, much more!
Custom Research
Enhance your sales presentations with custom research tailored to your branding style. We will work with you to pinpoint key research that targets your client. Custom research can be in your email inbox in as little as 24 hours.
Market Overviews
Quickly view how the leading stations were impacted in the latest PPM release with our comprehensive Market Overviews. Our overviews show ranks, trends, compositions, and more. Included in the Overview, is our Snapshot Leaderboard which presents key points for the top ranking stations.
Play-by-Play Sports
Get the In-Game AQH Ratings and Cume for every game of your play-by-play radio broadcast. We also provide an in-depth qualitative profile of your sport's listeners to enhance your sales presentation!
Prospecting Tools
Discover new business targets by identifying your listeners' spending preferences and characteristics. Reinforce your sales points with easy-to-find analytical data that can be easily inserted into a presentation or email.
What Makes Us Special?
Dedicated Personnel
Experienced researchers primed to engage with your sales staff to assist in closing business.
Seamless Integration
Our adaptive and flexible research formats are designed to match your existing collateral material.
Decades of Experience
Our researchers have an average of 25 years of experience in all levels of Radio sales research, readily available to work with you and your staff on any size projects... big and small.
Build Your Research Library
We help build an online research library with sales-ready research on high-dollar targets like home improvement, auto sales, and financial.
C O N T A C T U S
Request a Meeting or Phone Conference
Contact us to schedule a online meeting or phone call to discuss your radio sales research goals and how we can achieve them together.